Episode 19 | Sept 23, 2025 - AVs & the Visual Vernacular of Streets

In this episode, Billy Riggs explores the intersection of autonomous vehicles and urban design, questioning whether these vehicles should be context-sensitive to their environments. As he says: "What if AVs weren’t just about moving people, but about placemaking? What if their design reflected the neighborhoods they serve and became part of the visual DNA of cities?" He discusses the current state of autonomous vehicle technology, the challenges of achieving level five autonomy, and the implications of Tesla's ambitions in robotics. Riggs emphasizes the importance of visual identity in urban transportation and reflects on historical examples, such as the streetcar era, to illustrate how vehicles can integrate with their surroundings. He concludes by advocating for a future where autonomous vehicles contribute to the visual and cultural fabric of cities.

Takeaways
  • Autonomous vehicles should be designed with context sensitivity in mind.
  • The visual relationship between vehicles and urban design is crucial.
  • Level five autonomy is unlikely to be fully achievable due to physical limitations.
  • Tesla's focus on robotics could redefine its future value.
  • Historical transportation systems provide valuable lessons for modern design.
  • Vehicles can reflect local identity and contribute to civic pride.
  • Sustainability should be a key consideration in vehicle design.
  • Adaptive design could enhance the integration of AVs into urban environments.
  • Public transportation can benefit from the integration of autonomous vehicles.
  • The design of future vehicles should reflect the neighborhoods they serve.
Sound Bites
  • Level five autonomy is a myth. Just like humans cannot drive in all conditions, vehicles cannot violate the laws of physics. There will always be operational limits. — Billy Riggs 
  • We’re rewiring transportation, we’re rewiring the economy, we’re rewiring our cities for innovation. Should we also think about rewiring the visual vernacular of our streets? — Billy Riggs 
  • Historically, we’ve seen moments when transportation and the built environment spoke the same design language—from the ornate ironwork of streetcars to the Art Nouveau entrances of the Paris Metro.  — Billy Riggs 
  • Cities have always had their icons of design identity—the yellow taxi in New York, the double-decker bus in London, tuk-tuks in Bangkok. Could autonomous vehicles be the next iteration?  — Billy Riggs 
  • There might be a middle ground: a core vehicle that stays standard, but with modular skins and adaptive layers that let it visually tune itself to its environment.” — Billy Riggs 
  • What if AVs weren’t just about moving people, but about placemaking? What if their design reflected the neighborhoods they serve and became part of the visual DNA of cities? — Billy Riggs 
Chapters
00:00 - Introduction to Autonomous Vehicles and Context Sensitivity
02:15 - Recent Developments in Autonomous Vehicle Technology
06:08 - Challenges and Opportunities in the Autonomous Vehicle Market
11:01 - The Visual DNA of Cities and Transportation
16:14 - Context-Sensitive Design for Autonomous Vehicles
21:26 - A Counterpoint on the Unique Design Vernacular
24:26 - The Future of Autonomous Vehicles and Urban Design

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University of San Francisco, Autonomous Vehicles and the City Initiative. All rights reserved. 2025